The masthead "Clash" has connotations of a no frills magazine, easy to read. It creates the idea that there is a clash of music genres.The word "clash" leads to connotation of powerful music or for example drums clashing. It has an onomatopoeia as the word "clash" sounds like the sound that that music would make.
Echoes
Echoes connotes that it may be about soul music. The word Echos has an echoes sound when said.
The words has a shadow leading to connotations that it is echoed.
The word is written in capitals suggesting that it has a big impact.
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