Magazine Research

Introduction
 Q Magazine is a monthly music magazine published in the UK; it was first published in October 1986 by the EMAP media group. Its founders Mark Ellen and David Hepworth set the magazine apart from other through their higher standard of photography and printing. In January 2008 EMAP sold the magazine to the Bauer Media Group.

The Content of Q
The magazines main focus is on its reviews of new music such as; new releases, reissues, music compilations, film and live concert reviews. Q also releases its eight best new releases of the last three months. The magazine has a reputation for its many “lists”. Such as "The 100 Greatest albums" to the "100 Greatest '100 Greatest' Lists". The magazine also features the monthly interview with a popular music artist, artists such as Oasis, Coldplay and the Arctic Monkeys whom reflect the overall genre of the magazine. However the magazine also features artists such as Adele and Cheryl Cole to broaden its target audience.
 
 The Publishing Institution of Q
Q is published by the Bauer Media Group, who are a multinational media company headquartered in Hamburg. The company was founded in 1875 and has since then been privately owned and managed by the Bauer family. Bauer Media Group as publish the popular music magazine Kerrang!
http://www.bauermedia.co.uk/

 The Typical Reader Profile
 The average reader of Q magazine would be late twenties, roughly 28 years old. The majority would be male however a small percentage would be female readers. They would spend a lot of their time listening to classic rock bands such as Oasis, Queen or the Foo Fighters. They would commonly wear band t-shirts from the many concerts they have been to over the years, and look out for new up and coming bands in the review sections of the magazine.

Layout Trademarks of Q
 The layout of the front cover of Q magazine is most commonly a close up shot of the main artist with direct eye contact to engage the target audience. The masthead for the magazine is the traditional red Q in the top left corner of the magazine, because as the magazine is stacked on shelves in shops this is the only part you can see and therefore what will catch the reader eye. The left third is also where Q places its top features for the magazine. However the main article relating to the artist on the front cover is commonly found at the bottom of the page as a banner across the image. The writing usually has straight lines and is very easy to read. The fact that the font is not curved in any way suggest that the magazine is not directed at male or female in particular however the unfeminine edges suggest that this is no way a girly magazine. The colour scheme of the magazine is red, black and white which makes the magazine seem more masculine and appeals to the rock music fan target audience.

Does Q Reflect the Values of its Audiences?
The contents of Q engage with its target audience through keeping them up to date with new albums and gigs that popular and new rock artists are partaking in, as well as giving them "The 100 Greatest albums" for that month’s issue.

Introduction
Marie Clair is the monthly women’s fashion and beauty magazine. It was first published in France in 1937 and was founded by Jean Prouvost and Marcelle Auclair. Currently in the UK the magazine is published by IPC Media,

The Content of Marie Clair
The magazine focuses in women’s fashion, health and beauty. Before the contents page there is a letter from the Editor in Chief of the magazine Trish Halpin. The magazine features the hottest fashion trends of that month, as well as the latest beauty secrets and products. The magazine also features monthly book reviews, horoscopes and competitions. The magazine also has interviews with different celebrities and fashion icons including the main article which features the celebrity on the front cover of that month’s issue. Each issue of the magazine feature many adverts throughout the issue of new makeup products, to clothing brands and jewellery. As well as this the magazine also features the latest news articles.

  The Publishing Institution of Marie Clair

IPC Media is a magazine a consumer magazine and digital publisher based in the UK, owned by Time Inc. The company was founded in 1958 by Cecil Harmsworth King who was the chairman of a newspaper group which included the Daily Mirror and the Sunday Pictorial. IPC Media currently publishes more than 60 iconic media brands which feature contents from many different platforms such as; print online, mobile, tablets and events.


 The Typical Reader Profile
The typical reader of Maria Clair magazine would be a woman in her early thirties, who wants to keep up to date with the latest fashion trends and beauty secrets. They would typically spend the majority of their free time shopping or going to spas for the newest beauty treatment. They would be intelligent and therefore want to read the news articles and book reviews.

Layout Trademarks of Marie Clair
The classic layout for Maria Claire magazine is the masthead at the top of the page which appears in a different colour each issue to keep the front cover looking fresh and new. The celebrity featuring in the main article is on the front cover in a close up shot with a direct mode of address in an attempt to catch the eye of any potential readers walking by. The colour scheme of the magazine changes with each issue but is most commonly pinks, purple and reds. This connotes that this is a women’s magazine, this is also shown through the feminine font of the masthead and the font of the articles on the page. The main fashion or beauty article of the magazine is usually placed at the bottom left of the magazine as that is the first thing that the reader’s eye will go to as the skim the magazine.

Does Marie Clair Reflect the Values of its Audiences?
I think that Marie Clair reflects the interests of its readers because it contains many different beauty and fashion articles as well as their more serious new articles. The magazine also features the monthly book reviews and horoscopes which create the impression of the feature being personalised to each specific reader as there are different book genres and each reader will have their own horoscope for their birth month.