What kind of media institution might distribute your media prodcut and why?

IPC Media is a magazine a consumer magazine and digital publisher based in the UK, owned by Time Inc. The company was founded in 1958 by Cecil Harmsworth King who was the chairman of a newspaper group which included the Daily Mirror and the Sunday Pictorial. IPC Media currently publishes more than 60 iconic media brands which feature contents from many different platforms such as; print online, mobile, tablets and events. IPC Media are the UK’s leading consumer magazine publisher and engage with 26 million adults in the UK. IPC Media feature three publishing divisions specialised to focus on the different areas of the market. These divisions are IPC Connect, IPC Southbank and IPC Inspire. IPC Connect focuses on mass market women, IPC Southbank focuses on upmarket women and IPC Inspire focuses on men.

I think that IPC Media would be a good publisher for my magazine as although it doesn't already have a music magazine of the hip hop genre they publish many different types of magazine which gives them a lot of experience and research of what different target audiences interests are. Therefore I think for an up and coming Hip-Hop magazine IPC Media would be a good choice. This production company offers a wide range of magazines, therefore they will have the needed skill and knowledge to create and market a successful Hip-Hop magazine.Since my magazine is brand new and Hip-Hop music magazines are in a niche market, the fact that IPC Media are already a successful and established company will help my magazine reflect that representation. Although my magazine is subject to a niche market at the moment I would use synergy through this company so that I could use different distributors to reach different markets. IPC sell their magazines in leading brand stores, such as Tesco and WH Smith. This means that the magazine will be more accessible, the magazine will also be available online this will bring in more audiences and more sales.One of the magazines that IPC Media distrubute is NME this is a leading music magazine, although it is a rock magazine and not a hip-hop magazine the companies ability to create a successful music magazine will be an advantage for my music magazine.